Branding is simple for Ponoka
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Published: February 15, 2012 8:41 AM
Dear Editor:
In the recent article, Branding exercise identifies truths, economic development officer Sarah Kraft is quoted as saying, “It’s really hard to identify the town’s identity.”
But it isn’t hard at all — especially for people like me who are sensitive to the spirit of places and good at character analysis. I have the perfect brand for Ponoka. It captures the past, present, and future of the community and has local, national, and international appeal.
And it is a truth that might also be a truth for other Alberta communities but not as much of a truth as it is for Ponoka.
Evone Monteith
